PROJECTS
E-TRAVEL RETAIL STRATEGY
Wines & Spirits brands
In the context of Chinese luxury consumption reshoring, detailed analysis of China e-TR landscape and 3-year growth forecast. Opportunity assessment based on benchmarking competitors’ and retailers’ online strategies.
E-CONCESSION PLANNING
Fashion house
In the Covid-19 pandemic context, strategic review of indirect e-commerce channels. Development of a business plan to switch from e-wholesale to e-concession with a view to grow retail capabilities.
E-TRAVEL RETAIL BENCHMARK
Fragrance & Beauty brands
Korea market study - Analysis of the contribution-to-growth of digital in the development of downtown travel retail and qualification/quantification of the B2B effects. Based on benchmark, identification of Korea e-TR best practices.
FEWER & BIGGER
Beauty group
Financial steering of new product launches consisting of redesigning the Marketing and product development process including profitability monitoring, gates and governance mechanisms
MARKETING WORK EFFICIENCY
Luxury beauty
Organizational assessment based on an online activity survey across of marketing teams. Identification of improvement levers - management practices, centres of expertise, pooling of assets, IT needs, etc.
NORDIC MARKETING HUB
Consumer beauty
Design of a regional marketing hub to reinforce Nordic customer-centricity by pooling marketing and category management resources. New process to reorganize campaign development activities across markets and functions.
INDIRECT SPEND SUSTAINABILITY
Luxury house
Corporate & Social Responsibility thinking applied to indirect expenses (including Retail & Marketing). Approach aiming at adapting resources (material, time, consumables, etc.) to actual business needs and revisiting supplier networks accordingly.
POS PROMOTION STRATEGY
Luxury house
Rethinking of the approach to POS promotion with a view to improve cost-efficiency. Resizing of the masterplan of campaigns and of the investments per campaign with a total cost-of-ownership approach.